hOW THE BUSINESS GROWTH POTENTIAL SCORECARD WORKS
Answer 21 questions designed to surface your current pain points and assess your business across three commercial areas. You'll receive your personalised report showing where your business might be leaving money on the table.
REVENUE CHECK
Assess whether you know what’s driving your numbers — which channels and products contribute, where the real margin sits, and how reliable your forecast actually is.
STRATEGY CHECK
Test the strategy behind the activity — target customer and proposition clarity, differentiation, and whether your commercial model can actually scale.
EXECUTION CHECK
See whether the work is translating into results: lead flow, sales-and-marketing alignment, retention, and whether the business runs on the leader or on the system.
why take the business growth potential scorecard?
I have developed this approach to achieving sustainable and profitable growth over two decades through hands-on experience and accountability for driving business growth in dynamic, high-stakes commercial environments across Africa, the Middle East and Europe.
This Business Growth Potential Scorecard is designed for Founders, CEOs, and executive teams of mid-sized companies and rapidly growing scale-ups leading ambitious teams who recognise that sustainable growth comes from building systems rather than relying on tactics and individual heroics.
what changes when you get clear on your growth system?
Outside Perspective. Inside Results.
Marinda's outside perspective surfaced the threats and opportunities we couldn't see — and was instrumental to our company turnaround in both ROI and brand visibility.
Nikki Rutherford
General Manager, Weddingsonline UAE
Transformative in our early stages
Marinda's methodical, research-grounded approach delivered a 40% increase in customer registrations and 17% quarter-on-quarter growth in completed wills.
Riana Smit
Chief Growth Officer, Old Mutual Will
Adviser & Trusted Partner
After working with Marinda across three of our portfolio companies, one was prepared for a successful trade sale — the other two grew 56% and 115% year-on-year.
Peter Bryans
Owner, Nordmark Ireland Ltd
IDENTIFY your growth blockers in 3 minutes
21 questions across 3 commercial themes.
Get a clear view on where your growth system is strong and where it is quietly costing you money.
IDENTIFY your growth blockers in 3 minutes
21 questions across 3 commercial themes.
Get a clear view on where your growth system is strong and where it is quietly costing you money.
